SOLAR ECLIPSE OF 2024

Financial impact;
This eclipse brought a massive amount of tourists and revenue for the US about 75% OF TOURISM and $ 3.8 million in local tax revenue. This also helped with the hotel bookings in which the rates were doubled from their usual ones the normal price for a night stay was $65 to $195 but it raised to $900 to $1300 per night during an eclipse the demands were high on peak but the supply was low. This eclipse also promoted tourism as there were 1.6 million eclipse visitors of which 50% were out of state.

Risk management;
The solar eclipse can cause eye problems so there is a major eye safety concern when viewing a solar eclipse because staring at the sun, even for just a few seconds can result in permanent vision loss and can even lead to blindness. So some ways can help you to be safe like wearing official solar viewing glasses that meet the proper ISO safety standards these glasses will protect you from the harmful rays of light while allowing you to enjoy the eclipse. This also has an effect on photosynthesis it was noticed that during the solar eclipse the chlorophyll level is decreased while the carotenoid level is slightly increased the photochemical phases and solar radiation during the eclipse day are responsible for the reduction in the rates of photosynthesis. This eclipse further has effects on the skin as human skin is very sensitive our skin can be affected by sunburn because the unblocked ultraviolet rays are more intense and the result can cause more damage to it is said to apply sunscreen before watching it as it prevents our skin from these harmful ultraviolet rays.

Workforce scheduling;
The workforce should be educated about the solar eclipse and emphasize the importance to of using certified safety equipment to prevent skin and eye damage then the workforce should have proper communication skills with confidence to talk to their guests as during such events there is a sudden increase in tourism activity due to them which would keep a good impact of that certain country and the workforce should promote indoor activities avoiding outdoor to be safe and secure if they are outdoor workforce so they need to apply sunscreen and wear proper safe solar glasses should be encouraged with frequent breaks and should stay hydrated and in case of any incidents or injuries during the eclipse ensure that there are first aid supplies already available and workers know how to access medical assistance if needed.

Financial forecasting;
The eclipse is said to have slight effects on the US market cycles the market tends to move fast and they tend to increase volatility around these eclipses but it’s not necessary they are always going to give positive results a lot of time they change direction from where they were before and sometimes they do a zigzag motion where they go against the original direction and then they go back in the same direction there is no uniform reliable way by the past experiences if we see so the market is not constant it tends to move a lot of volatility

Brands visibility;
Due to this eclipse, there is a decrease in brand visibilities as everyone is more interested in the eclipse so they want to see and know more about the eclipse so they prefer more ads for the eclipse due to that they are not focusing on the brands or their ads. The ad companies are also focused on eclipse ads which will also then have an advantage for their own selves.